It needs to be adjusted to the preferences of the person it addresses to and be a little gift of its own.
Something special, something new, corresponding also to the item it wraps....
It is a way of showing care and thoughtfullness to the ones we are offering the present.
Putting aside personal likes, despite the fact that each design reflects our overall style, and emphasizing the likes of the person to be recieving it, it is meant to comminicate thoughts of care and love.
